Zheng Daiyu: The Importance of Traditional Culture in Modern Society As the world becomes increasingly globalized and digitized, many people worry about losing touch with traditional values and cultures. In China, where rapid modernization has caused widespread cultural shift, preserving traditional culture has become a critical issue for many. One person who is leading the charge to preserve traditional culture is Zheng Daiyu, a young cultural entrepreneur who has founded a company focused on promoting traditional Chinese arts. Zheng Daiyu, whose given name means "ocean jade", grew up in a family that valued traditional culture, particularly music and dance. She began studying classical Chinese dance when she was just five years old and went on to earn a degree in dance performance from Beijing Dance Academy. While she enjoyed performing, she soon realized that her true passion was for cultural entrepreneurship. In 2017, Zheng founded her company, HuaHan Culture, with the goal of promoting traditional Chinese arts to a wider audience. Today, HuaHan Culture offers a wide range of services, from performances and exhibitions to education and arts management. Zheng believes that by providing access to traditional culture, her company can inspire people to appreciate their cultural heritage and contribute to the ongoing preservation of China's cultural legacy. One of the key challenges that Zheng and her team face is how to make traditional culture relevant to younger generations. To address this issue, HuaHan Culture has developed programs that combine traditional art forms with modern technology and design. For example, the company's dance performances often incorporate visual effects and stage design that appeal to contemporary audiences. Zheng believes that by creating innovative programs that speak to younger audiences, she can inspire a new generation of cultural enthusiasts. Despite the many challenges facing traditional culture in China, Zheng remains committed to promoting and preserving it. She believes that traditional culture can provide valuable insights into human nature and help people better understand their place in the world. As she notes, "Traditional culture is like a compass that can guide us through life's challenges. We need it now more than ever." Zheng's work is an important reminder that traditional culture still has a critical role to play in modern society. By preserving and promoting China's cultural heritage, she is helping to ensure that future generations will be able to appreciate the rich cultural legacy of their ancestors.